Aura-AI Assistant
Three serums, three jobs. Each one is built around a single well-studied active at a stated strength — not a long ingredient list hoping something works. Sulfate-free · Paraben-free · Silicone-free · Dermatologically tested · Cash on delivery
10% Niacinamide, Zinc PCA and Alpha-Arbutin — one serum that controls oil, fades dark spots, and makes open pores look smaller.
30 ml, Pack of 1
0.3% Encapsulated Retinol, Ceramides, Peptides and Polyglutamic Acid — a gentle, beginner-safe way to start anti-ageing skincare.
30 ml, Pack of 1
Currently Out of Stock
10% Vitamin C Face Serum10% Vitamin C with Kakadu Plum and Ferulic Acid — for pigmentation, dullness and a real glow, not just a temporary shine.
30 ml, Pack of 1
Breakouts, oily skin and pigmentation→ 10% Niacinamide Face Serum Calms breakouts, helps balance oil, and works on the marks breakouts leave behind. With Zinc PCA and Alpha-Arbutin alongside the Niacinamide.
Dark spots and uneven tone → 10% Vitamin C Face Serum A stable Vitamin C derivative (3-O-Ethyl Ascorbic Acid) paired with Ferulic Acid, an antioxidant that helps Vitamin C work better and stay stable. For brighter, more even-looking skin over time.
Fine lines and early ageing → Retinol Face Serum 0.3% Encapsulated Retinol, released gradually, buffered with Ceramides and Niacinamide so it's easier on skin that's new to retinol. Build up slowly — see the how-to-use section on the product page.
Not sure which one? See our full routine builder or read Which Serum Is Right for Combination Skin?
Problem: Most serums underperform not because the formula is weak, but because they're used wrong.
How to use:
Niacinamide — supports the skin barrier, helps calm redness and breakouts, evens out the look of oiliness.
Vitamin C (3-O-Ethyl Ascorbic Acid) — a stable, less irritating form of Vitamin C, for skin brightness and antioxidant support.
Hyaluronic Acid — pulls moisture into skin, used across our Niacinamide and Vitamin C serums for hydration alongside the active.
Ceramides — used in the Retinol Serum to help support the skin barrier while a stronger active is at work.
Full breakdown: Niacinamide · Vitamin C · Hyaluronic Acid · Ceramides
Pick the concern, not the prettiest bottle. Start with the serum that matches what's actually happening on your skin. [Shop Face Serums →]
Yes, but with a little care. Use a water-based serum (like Niacinamide or Vitamin C) first, then an oil-based one after. Patch test new combinations, and avoid stacking too many strong actives — like Vitamin C and Retinol — in the same routine without easing in.
Niacinamide and Vitamin C serums are generally safe for daily use. Retinol is stronger — start at 2-3 nights a week and build up gradually as your skin adjusts.
Niacinamide and Hyaluronic Acid are generally gentle and well-tolerated. Vitamin-C and Retinol is the one to introduce slowly, and only after a patch test.
No. A serum targets a concern — acne, pigmentation, fine lines — not a gender. Choose based on what's actually happening with your skin.
10% Niacinamide Face Serum dono concerns ke liye kaam karta hai — ye breakouts calm karta hai aur purane marks pe bhi kaam karta hai. Agar sirf dark spots aur uneven tone ki problem hai, toh 10% Vitamin C Face Serum better choice hoga.
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