Meet the Team Behind Mystic Dust | About Us

Mystic Dust

Mystic Dust is an Indian skincare and haircare brand founded by five people with medical, physiotherapy and business backgrounds — not a marketing team that hired a formulator after the fact. We build products the way we'd want them built for our own families: real actives, honest concentrations, and no ingredient in the bottle that isn't doing something.

Our Philosophy — Pure. Proven. Science.

Pure — ingredients sourced for quality, not just cost.
Proven — actives used at concentrations backed by published research, not just marketing copy.
Science — every formula starts from dermatological and cosmetic-science literature, not trend-chasing.

What We Actually Believe (Core Values)

Innovation, Quality, Sustainability, Inclusivity, Transparency — kept from the current page; already clear and doesn't need rewriting, only tighter one-line explanations under each rather than a bare list:

Innovation — we update formulas when the evidence updates, not on a fixed schedule.
Quality — ingredient sourcing and batch testing before anything ships.
Sustainability — packaging and sourcing choices we can actually explain if asked.
Inclusivity — formulated for the range of Indian skin tones and hair types, not a single universal skin.
Transparency — full ingredient lists, plainly explained, on every product page.

Our Approach to Formulation

Effective actives at real concentrations. Ingredients chosen to work together, not just sit in the same bottle. Modern delivery systems where they genuinely improve absorption. Skin-friendly pH. Formulas designed for daily use, not just a dramatic first impression.

Our Vision

Our vision is to make science-backed skincare and haircare accessible, empowering people to make informed choices about what they put on their skin. In a market filled with exaggerated claims and unnecessary additives, our goal is to bring clarity, transparency, and scientific integrity to skincare. We believe great skincare does not need to be complicated — it just needs to be well formulated and backed by science.

With this vision, Mystic Dust aims to create high-performance skincare and haircare designed for modern lifestyles and real results.

The People Behind Mystic Dust

Most Indian D2C skincare brands are built by marketers who then hire a formulation lab. Mystic Dust was built the other way around — founded by people trained to read clinical evidence for a living, who then learned formulation. That doesn't make every claim on this site a medical claim (it isn't, and we're careful about that line) — it means the people deciding what goes into a bottle, and at what strength, know how to read a study before they believe it.

Dr. Vivek Setia MBBS, DNB - Founder and Director
Dr. Shweta Agnihotri MBBS, DNB - Director
Dr. Saiyam Setia BPT, MPT - Managing Director and Co-Founder
Dr. Samta Bhootna BPT, MPT - Co-Founder and Director
Mr. Raman Bhootna BA, MBA - Chief Executive Officer

Why Choose Mystic Dust

Doctor-led formulation — decisions made by people trained to evaluate clinical evidence.
Science-backed ingredients — actives chosen for demonstrated function, not trend value.
Full transparency — you can see exactly what's in every formula and why.
Made for Indian skin and hair — not a Western formula relabeled for the Indian market.
Built for real results, not overnight promises

FAQ's

A: Mystic Dust was founded by five people, including two MBBS, DNB-qualified doctors (Dr. Vivek Setia and Dr. Shweta Agnihotri) alongside co-founders with physiotherapy and business backgrounds. Full details are above.

A: Yes. Mystic Dust is owned and operated by Oriens Health Pvt. Ltd., based in Jaipur, Rajasthan.

A: Every product page lists the complete formulation. You can also browse by concern or skin/hair type from our Shop page.

A: Email care@mysticdust.in, call +91-9119197919, or use the [Contact Us] page.